George Wilkinson launches on-line Consumer Reviews

Posted : Wednesday 11 January 2012

George Wilkinson launches on-line Consumer Reviews


Bakeware specialist George Wilkinson has implemented the ‘Shopper Evaluations’ part to showcase clients’ experiences with Great British Bakeware merchandise and the way they evaluate to different non-stick brands.

Customers were willing to share their experience about George Wilkinson’s premium bakeware publicly to offer customers with all the knowledge they should make a purchase decision.

George Wilkinson is utilizing its customers’ voices to encourage brand loyalty and to help it engage with its customer base.

“We’ve had an extremely constructive response from consumers who used our Great British Bakware products,” mentioned Nighat Rasul, Model Manager at George Wilkinson.

“By sharing these experiences, cooks and bakers assist other shoppers to make extra informed decisions. Consumers tested the merchandise, from roasting tins, cake tins to lasagne tins over a couple of weeks to ensure genuine on a regular basis product usage.

“Consumer views are very worthwhile to us and we take on board all of the suggestions we receive.

“Having a reviews web page additionally improves the quality and relevance of knowledge obtainable on George Wilkinson’s site.

“Evaluations and proposals from peers are the most useful sources for product high quality and performance information.”

Along with the reviews themselves, the Consumer Reviews part also includes the results of a poll from respondents who used the Great British Bakeware products.

George Wilkinson has taken an necessary step toward constructing customer engagement, loyalty and shopping for confidence.

Source Article

George Wilkinson Flies the Flag for Great British Bakeware

Posted : Saturday 7 January 2012

George Wilkinson Flies the Flag for Great British Bakeware
Great British Bakeware

Premium bakeware manufacturer George Wilkinson is celebrating 80 years of British manufacturing this year with the launch of Great British Bakeware; designed and made with home cooks and bakers in mind.

Made in the heart of Lancashire, the Great British Bakeware range includes 35 premium items which will all withstand the rigours of daily use and come with a 15 year product and coating guarantee.

In independent tests the innovative long life coating out performed all other bakeware, even those with lifetime guarantees. Each item benefits from outstanding non-stick properties, the best possible abrasion resistance and is safe for use with metal tools. It is also the only non-stick available that is stove top safe. It is also George Wilkinson's greenest bakeware yet, using 60% recycled British steel.

Great British Bakeware offers home cooks a great range of products that will continue to deliver excellent performance for many years to come.

For further information or to find details of your nearest stockist contact George Wilkinson on 01282 415 511

Read original stories here